Call to Actions (CTAs) are almost everywhere on the internet. Any website that is trying to sell you a product or service has some kind of call to action. What exactly is a call to action anyway and why are they so important for people to use on their websites? A CTA is usually something like a button requesting the user to complete a certain action. This could be purchasing your product or service, filling out a form, or creating a review.
If you are making a website for a business, it is important to have a good call to action. When someone visits your website, you would want them to buy something which would increase the conversion rate. The conversion rate is the number of visitors who purchase your product or service. If you don’t have a good call to action, then someone visiting your website will most likely just ignore it or scroll right past it.
How to Make a Good Call to Action
I keep talking about how it is important to have a good call to action, but how exactly do you make an effective CTA? One of the ways is to make it stand out from the rest of your website. Make the CTA a color that pops out or is really eye catching on your website.
Put the CTA near the top of your website’s home page, so it is the first thing someone visiting your website would see. You might also want to add an animation to make it more noticeable for users. For the text of the call to action, make sure it’s short and easy to read. There are a lot of ways to make your call to action better, but you don’t want to add so much to it where it becomes distracting or just does not fit with your website at all.
A/B Testing With Call to Actions
If you’re not sure if a call to action is good, you can make two versions of your website where you have that CTA in and another one without it or with a completely different CTA. This is called A/B testing. You publish two versions of your website to see which one has the higher conversion rate. This is not just for CTAs, but for anything on your website whether it’s text or an image. Once you have all the data, you can make any final changes to your call to action and publish your website with an improved CTA.
Types of Call to Actions
Now, a call to action does not always need to be a button. It can be something like entire form or just a link. What the call to action is depends on what you’re selling or advertising. For example, you can have a link to a product page as your main call to action. You could also have a sign-up form for a certain service as your main call to action.
Call to Action Conclusion
Overall, it’s important for any website to have good call to actions. A CTA can be anything from a button to a form, and they should have an eye-catching color or animation. They should also be at the very top of your website to make sure that someone visiting your website doesn’t miss them. If you can’t decide on what CTA to use, make two or more versions of your website to see which one does better. Lastly, I encourage all web developers and designers to prioritize and focus more on having good call to actions for any website or project.